Marketing Manager

Madison Area Builders Association
Job Description

Position: Manager, Marketing

Reports to: Executive Director                     Status: Full time, exempt

The Madison Area Builders Association seeks a strategic, creative and motivated marketing manager to join our organization.  In this position, you will oversee all marketing channels for the organization, including social/digital, the Right Angle magazine, e-newsletters, event and event marketing in support of growing the organization’s membership and event revenue streams.

Duties & Responsibilities

 

Marketing: 70%

  • Develop and maintain a comprehensive marketing strategy for the organization 

  • Plan, create and oversee all aspects of Right Angle magazine to include ad sales vendor management, graphic design, content and print production (7 issues annually)

  • Manage all association marketing channels, creating new channels where necessary (Facebook, Instagram, e-newsletters, mail, blog, etc.)

  • Work with association volunteers and staff to develop and implement strategies to grow association membership

  • Create materials and promotions to support organizational objectives 

  • Staff & Lead Public Relations Committee

 

Association Events: 10%

  • Manage all aspects of organization’s annual golf outing

  • Develop and maintain a comprehensive event and education strategy for member engagement and growth

  • Manage all association events including material production in support of event

  • Develop materials to support sponsorship sales and assist in sponsorship solicitation

 

Parade of Homes: 10%

  • Manage all aspects of event marketing, including vendor management

  • Manage vendors and support production of Parade of Homes Plan Book

  • Attend and staff Parade of Homes Committee meetings 

  • Create, design and produce all event related signage

  • Develop materials to support sponsorship sales and assist in sponsorship solicitation 

  • Provide on the ground event support for the duration of the Parade of Homes

 

Other Duties as Assigned: 10%


Qualifications

  • Strong Social/Digital Media interest and focus

  • Degree in marketing, business or other related field

  • 1+ years experience in marketing and event management

  • 1+ years experience in Adobe Illustrator or other relevant design experience

  • Familiarity with membership organizations

  • Proven track record of success in revenue generation

  • Experience in budget and vendor management

  • Proven experience in content development

  • Ability to multi-task and make sound business decisions

  • Valid Driver’s License and transportation

  • Ability to work nights and weekends to meet MABA event needs

  • Web design experience a plus.

 

Interested candidates should submit a resume, cover letter, salary requirements, and social media campaign and/or marketing creative sample to clawler@maba.org.

 
Contact Information